Case Studies → Wispr Flow
Superhuman AI sponsorWispr Flow tracks ~$3.9M in sales from its largest newsletter channel
~4,500 signups1+ year runningExpanded every quarter
Goals
- Drive signups from professionals who would convert to paid users
- Find a scalable acquisition channel beyond paid social
Results
- ~$3.9M in tracked sale value across the partnership
- ~4,500 signups attributed to Superhuman AI placements
- Largest newsletter sponsorship channel — running 1+ year, expanded every quarter
"Superhuman AI has been our largest newsletter sponsorship channel for over a year. The audience fit is exactly right for Flow. We've tracked roughly $3.9 million in sales value across the partnership, and we've expanded it every quarter."
Matt Swulinski
Head of Growth, Wispr Flow
About Wispr Flow
Wispr Flow builds AI-powered voice dictation that turns natural speech into polished writing in every app — used by professionals who write for a living.
Why it worked
- Reached Superhuman AI's opted-in readers at a 45%+ average open rate — attention, not auctions
- Ad copy drafted by our editorial team in the voice readers already trust
- Max 4 sponsors per issue, so the message was never buried
Planning a campaign like Wispr Flow's?
Get the media kit — audience data, placement formats, average clicks, and exact pricing — then book a 15-minute call for a proposal inside your budget.
6.6x ROI in pipeline
$3.9M tracked sales
Renewed 4x by Google
Max 4 sponsors per issue