How we compare
Other AI newsletters vs Superhuman AI
Plenty of excellent AI newsletters reach the people who build AI. Superhuman AI reaches the people who buy it. Choose by who signs your customer's contract.
Better together: Other AI newsletters + Superhuman AI
The smartest B2B marketers don't choose one — they use both channels strategically.
Builders and buyers
Developer newsletters are great for bottom-up adoption. If your deal also needs a budget owner's signature, you need the audience that owns budgets.
The whole buying committee
The exec who owns the budget, the operator who champions you, the team that uses you daily — Superhuman AI reaches all three every morning.
Both worlds, one partner
Need engineers too? The Code (500K+ readers) is our AI-engineering newsletter. Run both and cover the committee end to end.
But if you must choose one…
| Other AI newsletters | Superhuman AI | |
|---|---|---|
| Audience | Often concentrated in developers, researchers, and technical ICs — the people who build and implement. | 2,000,000+ business professionals using AI at work — operators, marketers, and executives who deploy budgets. |
| Seniority | Skews individual-contributor; decision-makers are a thin slice. | 60%+ manager level or above, including 400K+ founders and C-level executives. |
| Scale | Most AI newsletters reach tens or low hundreds of thousands. | 1.5M+ readers on Superhuman AI alone — the largest AI newsletter for business professionals — plus 500K+ on The Code. |
| Engagement | Open rates vary widely across the category. | 45%+ average opens vs the 34% industry average, with a 4.2% average click rate. |
| Service | Often self-serve: you write the copy, you chase the report. | Editorial-written copy, a dedicated account manager, and performance reporting on every send — included. |
When to use each channel
Other AI newsletters
- Developer tools where engineers make the call alone
- Bottom-up, PLG-only adoption motions
- Highly technical content for practitioner audiences
Superhuman AI
- Products bought by marketers, operators, or executives
- Deals that need a budget owner in the room
- The largest AI-for-business audience in one send
- Campaigns that need copywriting + reporting handled for you
What advertisers are saying
Reach 2M+ tech professionals who buy your products
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