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Case Studies → Masterworks

MasterworksSuperhuman AI sponsor

Masterworks earns hundreds of signups — and investments — from readers

3.7M impressionsRenewed 2xSignups → investments

Goals

  • Reach high-income professionals with an alternative-investment offer
  • Convert newsletter attention into funded accounts

Results

  • 3.7M impressions across the partnership
  • Hundreds of signups and investments from Superhuman readers
  • Renewed 2x

About Masterworks

Masterworks is the platform for investing in shares of blue-chip contemporary art, with over $1B in assets under management.

Why it worked

  • Reached Superhuman AI's opted-in readers at a 45%+ average open rate — attention, not auctions
  • Ad copy drafted by our editorial team in the voice readers already trust
  • Max 4 sponsors per issue, so the message was never buried

Planning a campaign like Masterworks's?

Get the media kit — audience data, placement formats, average clicks, and exact pricing — then book a 15-minute call for a proposal inside your budget.

6.6x ROI in pipeline $3.9M tracked sales Renewed 4x by Google Max 4 sponsors per issue
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