Case Studies → AI21
Superhuman AI sponsor
AI21 drives 1,781 clicks to its developer blog
Goals
- Drive awareness for AI21's developer blog and educational content
- Get their models and technical writing in front of engineers who build
Results
- 1,781 clicks and 450,000 impressions driven to AI21's developer blog
- Hundreds of qualified developer visits — AI21's primary success metric
We've really enjoyed working with the Superhuman team. Everyone has been incredibly professional, responsive, and proactive throughout our partnership. One thing we've especially appreciated is that the team doesn't just execute campaigns, they actively help optimize our ads and provide thoughtful recommendations on how to improve creative and messaging to drive better performance. We compare Superhuman AI very highly compared to other newsletters. The team's responsiveness, expertise, and willingness to optimize campaigns really stand out.
About AI21
AI21 Labs is an enterprise AI company (founded 2017, Tel Aviv) building foundation models and AI systems for developers and businesses. Its Jamba family of open, long-context models, alongside AI21 Studio and Maestro, lets engineering teams build production-grade generative AI applications.
Why it worked
- The offer was genuinely educational — a developer blog worth reading, not a hard pitch — which is exactly what Superhuman AI's engineer-heavy readers click
- Ad copy and messaging drafted alongside the Superhuman AI team, tuned to the voice developers already trust
- Result: hundreds of qualified developer visits to the blog
Proof
The ad that drove results
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